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CONTENT STrATEGY

SIGNAL RECEIVED

APR 12, 2017 | 1-5 PM | SAN FRANCISCO

Successful SaaS brands drive up to 70% of their inbound leads via content.
But people aren't transactions. Customers and communities want to be heard, respected and valued.

Join 200 leading SaaS founders, marketers and community builders who’ve mastered the art of driving revenue with content that’s entertaining, educational, and above all, useful.

 

ABOUT

DevGuild: Content Strategy is dedicated to the craftspeople who deliver value through content. From defining user needs, to editorial planning, to distribution & ROI tracking -- this event will help you hone your technique & build a thriving community and business. 

 

Speakers

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TOPICS

There's no room for idealogues. The committee is currently making speaker selections. Some of the topics we're exploring include: 

  • Goal-Setting & Calls-to-Action: Lead Gen, Recruiting, Thought Leadership & Others

  • Metrics & Tooling: Mapping your Pipeline, Channel Effectiveness & Analytics

  • Content Creation & Optimization: Forums, Blog Posts, Newsletters, White Papers & Broadcast

  • Distribution: Social, News Aggregators, 3rd Party Syndication, Retargeting & Ad Buys

  • Process Design: Editorial Calendars, StyleGuide Design & Brand Voice

  • Persona-Based Targeting: Market Expansion, Personalization & Segmentation

Got a great case study?

Email events@heavybit.com

 

VENUE

FOLSOM ST. FOUNDRY 1425 FOLSOM, SF, CA

Space accessible by BART or SF Muni. Limited bike parking. 
*Happy Hour to follow @ Heavybit Clubhouse, 325 9th St. (2 blocks away)

 

Connect before DEVGUILD

DevGuild and Heavybit are Safe-Spaces. See our code of conduct for details. 

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Sponsors

DevGuild will attract 200 SaaS founders, senior marketers and growth pros and thousands more via our online audience. For more information on sponsoring our events or content, email events@heavybit.com

Past Attendee Titles: Founder, CEO, CMO, VP Marketing, VP Community, VP Product Marketing, Marketing Director, VP Product, Director of Engineering, Director of Demand, Director of Marketing Automation.